Partner for a better future

A word for our valued partner

Over the years, our endodontic business has expanded for many reasons, notably for the integration of our legacy professional brands, Dentsply Maillefer and Tulsa Dental Specialties, and the recent merger with Sirona. While we are transitioning to a new name, our expertise and heritage remain unchanged.

The legacy Maillefer red label, “We know endo.” remains the signature of our expertise. Our passion for endodontics will accompany us towards our commitment to excellence.

During our transition to the new Dentsply Sirona branding, we remain true to our mission of empowering dental professionals to save more teeth worldwide. We are committed to empowering you as a key partner.

Sincerely,


Valérie Baschet
Group Vice President, Dentsply Sirona Endodontics

Transitioning our brands

Our range of instruments and equipments will transition into their new Denstply Sirona look and feel.

Here is an example of our instruments line with WaveOne® Gold.

What does it mean to you?

No nomenclature changes.
No impact on product registrations.
No change of Legal Entity.
No change of SKUs.

Transitioning our brands

This transition will be smooth and products will transition into their new branding by priority.

Here is an example of our equipment line with X-Smart IQ™.

What does it mean to you?

Product quality remains the same.
Product manufacturing remains unchanged.
Product branding range will be more consistent.

Our products campaigns

Our range of communication material will be adapted to fit the new branding.

Here is an example of our instruments line with WaveOne® Gold communication material.

What does it mean to you?

Be ready to discover your favorite brochures and ads in their new Dentsply Sirona look and feel.

Our campaigns feature real dentists in real life.

Our products campaigns

This transition will be smooth and material will transition into their new branding by priority.

Here is an example of our equipment line with X-Smart IQ™ communication material.

What does it mean to you?

For the first time, you will find it easy to identify our products within their solution system!

Look for your favorite endodontic brands as they are about to be transitioned into their new Dentsply Sirona look and feel!

Our timeline

We started our rebranding efforts at the end of 2016, as you can imagine the transition of the entire Endodontic products portfolio will take some time, and we will continue to keep you updated on the transition through the upcoming months.

What does it mean to you?

Don’t be confused if you keep receiving products in their original packaging as it takes some time for our inventory to deplete and as there will be few old product scraps.

By 2020

Our objective is to have a full portfolio, with the same homogeneous branding throughout the products.

Meanwhile

You will see a mix of old and new products branding.

Meanwhile...

We are strenghtening our communication efforts to help you as a key partner see the value this change can bring.

Our latest campaign “Partner for a better future” reinforce our commitment towards excellence, in Endodontics, passion for innovation and emphasize our Swiss heritage, (with the integration of our “We Know Endo.” red label on all collaterals).

What does it mean to you?

We provide you with all communication assets to help you relay the message and value the change towards our dentists community.

All assets related to «Partner for a better future» campaign are available on-line and ready for you to download and use at your convenience locally.

www.weknowendo.com/partnerforabetterfuture.html

...We will support you!

As a Country Commercial Organization, a Dealer or a Dentist you will be able to access all this information at a glance at:

www.weknowendo.com/partnerforabetterfuture.html

What does it mean to you?

Look for your favorite endodontic brands as they are about to be transitioned into their new Dentsply Sirona look and feel!

www.weknowendo.com/partnerforabetterfuture.html

* At our manufacturing site. Please refer to your local sales partner for more info.

Need more info?

For further help and guidance, we invite you to reach out to your local Dentsply Sirona partner.

Thank you!

We hope these pages have helped you gain a good understanding of this transition and its impact.

We will keep you informed as much as we can, and you’ll have all the support needed for us to continue our fruitful commercial partnership during this transition journey.

* Locations on the map reference only the main offices.